TC Daily Pit Stop: Zeigler Auto Group Announces New Sponsorship with Carson Hocevar; Hendrick Unveils Kelley Blue Book Scheme for Chase Elliott
TC Daily Pit Stop: Tuesday, December 12th, 2023
Zeigler Auto Group will serve as a multi-race primary sponsor for Carson Hocevar and Spire Motorsports in the NASCAR Cup Series in 2024, the organization announced Monday in Kalamazoo, Michigan.
The company, which has served as a NASCAR sponsor for several years with Josh Bilicki, will serve as co-primary sponsor in the 2024 Daytona 500, before returning to partner with the No. 77 in eight additional events.
Following Daytona, the company will return to sponsor Hocevar at Talladega, Charlotte, Gateway, Nashville, Chicago, Indianapolis, Michigan, and Homestead.
Kelley Blue Book, a supporter of Chase Elliott since his rookie season in the NASCAR Cup Series, will return as a primary sponsor of the No. 9 Chevrolet Camaro in 2024, for two races.
The blue and gold branded entry will be on-track at Phoenix Raceway in March, as well as Talladega Superspeedway in October, during the 2024 NASCAR Cup Series Playoffs.
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