TC Daily Pit Stop: Sam Hunt Racing Adds Dead On Tools as 12-Race Sponsor for Burton; JR Motorsports Inks Multi-Year deal With Arby's
TC Daily Pit Stop: Tuesday, December 16, 2025
JR Motorsports Lands Multi-Year Deal With Arby’s
JR Motorsports has reached a multi-year contract with iconic fast food chain Arby’s. As part of the agreement, Arby’s will sponsor three JR Motorsports drivers for a combined eight races during the 2026 NASCAR O’Reilly Auto Parts Series season.
Carson Kvapil will get things kicked off at EchoPark Speedway in February and will carry the Arby’s colors for a total of four races. Sammy Smith will add three races with Arby’s sponsorship, while Justin Allgaier will fly the brand’s logo in one race. Allgaier will also have a full-season Arby’s associate sponsorship.
Additionally, Dale Earnhardt Jr. has secured a personal service agreement with Arby’s, and Arby’s will also serve as a partner for Dirty Mo Media beginning in 2026.
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Sam Hunt Racing Adds Dead On Tools As 12-Race Primary Sponsor in 2026
Dead On Tools, which was an integral partner on Harrison Burton’s path to a NASCAR O’Reilly Auto Parts Series Playoff berth with AM Racing in 2025, will return to support the driver in 2026 as he moves to Sam Hunt Racing’s No. 24 Toyota GR Supra.
Dead On Tools will serve as a 12-race primary sponsorship partner for Burton and the No. 24 team.
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Great roundup. The Arby's deal with JRM is intresting becauseit shows how fast food brands are doubling down on Xfinity series exposure rather than just Cup. I remember when most major sponsors wouldnt even consider anything below Cup level, but the ROI math has clearly shifted. Burton keeping Dead On Tools through the team change is smart continuity too, those long-term partnerships matter way more than people realize in this sport.