TC Daily Pit Stop: Reddick, 23XI Racing Land Partnership With Rockstar Energy For 2026 Season

TC Daily Pit Stop: Friday, April 17, 2026

Apr 17, 2026

Reddick, 23XI Racing Land Partnership With Rockstar Energy For 2026 Season

Tyler Reddick and 23XI Racing have landed a partnership with Rockstar Energy for the 2026 NASCAR Cup Series season. — Rockstar Energy Drink

23XI Racing and Tyler Reddick, the driver of the team’s No. 45 Toyota Camry XSE in the NASCAR Cup Series, revealed a new major primary sponsorship partner on Thursday morning. Rockstar Energy is making a grand return to NASCAR and will join as a primary sponsor for Reddick, the 2026 Daytona 500 champion, who made history by winning the opening three races of the 2026 NASCAR Cup Series season.

According to a press release from Rockstar Energy, Reddick’s grit and determination on the track embody Rockstar’s LIVE LOUD™ identity– core to the brand’s evolution.

As part of its LIVE LOUD identity-core, Rockstar Energy will be investing heavily in music and sport, and the company says the partnership with Reddick and 23XI Racing is the warning shot for the energy drink industry. Reddick is elated to rock the yellow star Rockstar logo.

“Joining Rockstar Energy now is the right fit for both of us,” Reddick said. “From day one, it was clear we share that winner-take-all attitude. I’m fired up to rep the yellow star with the No. 45 team and bring Rockstar to victory lane this season.”

Rockstar will serve as a primary sponsor of Reddick’s No. 45 Toyota in select NASCAR Cup Series events this season, beginning with the Jack Link’s 500 at Talladega Superspeedway on April 26. In addition to the multi-race sponsorship, Reddick will be featured in the brand’s marketing campaigns, digital content, and on-track integrations.

Rockstar branding will also be seen on Reddick’s helmet, firesuit, and the No. 45 team’s equipment and hauler throughout the 2026 NASCAR Cup Series season.