TC Daily Pit Stop: Berry Lands SUNNYD; Custer Pitching Custard; Stefan Parsons Joins Henderson; CELSIUS Returns to Allmendinger; Stenhouse and Bilicki Crash at Chili Bowl
TC Daily Pit Stop: Saturday, January 13th, 2024
SUNNYD, which has served as a primary sponsor in NASCAR for the last nine years, will serve as the primary sponsor for Josh Berry and the No. 4 Stewart-Haas Racing team in multiple events this season including the Busch Light Clash and the Daytona 500.
The remainder of the SUNNYD schedule of races will be announced at a later date.
“It’s a privilege to drive the No. 4 Ford Mustang for Stewart-Haas and to represent an existing partner in SUNNYD, which brings an added sense of pride,” Berry said in a team press release. “It’s an excellent opportunity and I’m incredibly grateful for it.”
Remember Cole Custer’s Cold Custard Reviews? Well, now, Cole Custer has his very own Frozen Custard Concrete and a new multi-year primary sponsorship with Andy’s Frozen Custard.
“We’re fortunate to have worked with some of the best companies and drivers in motorsports throughout our 30-plus years of commitment to the sport,” said Andy Kuntz, CEO and owner of Andy’s Frozen Custard. “Stewart-Haas and Custer are no exception and we’re excited about the partnership. Not to mention, with a name like ‘Cole Custer,’ it’s as if we were meant to work together!”
The 2023 NASCAR Xfinity Series champion will carry the brand as a primary sponsor in three races in 2023 (Texas, Chicago, and Charlotte ROVAL), and the brand will serve as an associate sponsor for the remainder of the season.
CHILI BOWL NATIONALS VIDEOS AND NEWS
Another night in Tulsa, another NASCAR driver flying through the air. Josh Bilicki became the latest NASCAR driver to have a wicked crash in the 2024 Chili Bowl Nationals as he flipped end-over-end three and a half times. He walked away.
While Logan Seavey and Ryan Timms put on a show for the A-Main win on Friday night, Ricky Stenhouse Jr. was playing spectator in the work area. Stenhouse will have to work his way to the Chili Bowl Main Event from Saturday’s E-Main after a crash on the opening lap of Friday’s A-Main, which took him out of the race.
Stefan Parsons will move to Henderson Motorsports to drive a part-time NASCAR Craftsman Truck Series schedule in the No. 75 Chevrolet Silverado in 2024. Parsons, a career journeyman, will look for his first-career NCTS top-10 finish.
CELSIUS Essential Energy, which AJ Allmendinger carried to victory lane twice in 2023 (once in NASCAR Cup and once in NASCAR Xfinity) will return to Allmendinger as a primary sponsor in multiple races across the NASCAR Cup Series and NASCAR Xfinity Series in 2024.
Additionally, the brand returns as the Official Energy Drink Partner of Kaulig Racing.
CELSIUS will get its 2024 primary sponsorship kicked off in a big way at Daytona as they’ll sponsor Allmendinger in the NASCAR Xfinity race as well as the Daytona 500.
DEWALT Tools will return as a primary sponsor for Christopher Bell and the No. 20 Joe Gibbs Racing team for 13 races in 2024 including the season-opening Daytona 500.
The iconic tool brand will also serve as the primary at Atlanta 1, Bristol 1, COTA, Darlington 1, Gateway, Nashville, Richmond 2, Watkins Glen, Bristol 2, Talladega 2, Charlotte ROVAL, and Phoenix 2.
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