TC Daily Pit Stop: 3CHI Returns to Richard Childress Racing; Klutch Vodka Sponsoring Deegan; NASCAR Announces Rookie Classes; Smithley Scores Four-Race Deal with JD
TC Daily Pit Stop: Wednesday, February 14th, 2024
3CHI Returns to Richard Childress Racing in 2024
While there had been growing speculation that 3CHI would not continue as a primary sponsorship partner for Richard Childress Racing in 2024, that rumor was put to rest on Tuesday as the race team and the maker of natural, hemp-based consumable and therapeutic products announced an extension of their partnership for the upcoming NASCAR Cup Series season.
This will mark the third year of the partnership between RCR and 3CHI.
As part of the extension, 3CHI will once again serve as a primary sponsorship partner of Kyle Busch and the No. 8 Richard Childress Racing Chevrolet Camaro ZL1. The agreement will also include a robust marketing activation, and a strategic content and communication plan, according to a press release.
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NASCAR Announces Rookie of The Year Classes for 2024
On Tuesday, NASCAR officially announced the drivers that would be competing for Rookie of The Year (ROTY) honors in the NASCAR Cup Series, NASCAR Xfinity Series, and NASCAR Craftsman Truck Series.
CUP: Josh Berry, Kaz Grala, Zane Smith, Carson Hocevar
XFINITY: Jesse Love, Dawson Cram, Hailie Deegan, Leland Honeyman, SVG
TRUCKS: Layne Riggs, Thad Moffitt, Conner Jones
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Garrett Smithley Tabbed for First Four Xfinity Races in JD Motorsports No. 6
Garrett Smithley, a veteran of the NASCAR Xfinity Series, will run the series’ opening four events in 2024, driving the No. 6 Chevrolet for JD Motorsports at Daytona, Atlanta, Las Vegas, and Phoenix.
Smithley, who has spent several years as a member of the JD Motorsports family, is the only driver to be announced as a pilot of the team’s second entry, joining forces with teammate Dawson Cram, who will compete full-time in 2024.
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Klutch Vodka Inks Five-Race Sponsorship Deal with Hailie Deegan, AM Racing
Klutch Vodka is joining the rookie campaign effort for Hailie Deegan in the NASCAR Xfinity Series, AM Racing announced on Tuesday. The brand will sponsor the No. 15 Ford Mustang in five events in 2024, starting at Daytona.
In addition to the season-opener at Daytona, the Temecula, California native will carry Klutch Vodka in Xfinity Series events at the Chicago Street Course and Las Vegas Motor Speedway, as well as the final two races of the year at Martinsville Speedway and Phoenix Raceway.
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Joe Gibbs Racing Signs Multi-Year Development Deal with Max Reaves
Joe Gibbs Racing has signed a multi-year development contract with 14-year-old promising prospect Max Reaves, the organization announced on Tuesday.
As part of the agreement with the NASCAR Cup Series championship-winning organization, Reaves will immediately begin a development program that will include access to the resources available from Toyota, including training in the Toyota Performance Center (TPC) in Mooresville, North Carolina.
Additionally, Reaves will receive assistance with his 2024 schedule, access to learn from Joe Gibbs Racing’s current driver and crew chief lineup, plus public relations and social media training. All of these perks come in addition to technical support with his upcoming race season.
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Ryan Preece Wins Tuesday Night Modified Feature at New Smyrna
Before Ryan Preece heads to Daytona International Speedway on Wednesday to qualify for the Daytona 500, he made a quick visit to victory lane at New Smyrna Speedway Tuesday night.
Preece took the win in Tuesday’s 50-lap Tour-type Modified feature at the World Series of Asphalt Stock Car Racing, finishing ahead of Ron Silk to end his winning streak at the World Series. Preece took the lead on lap 16 from Craig Lutz and maintained the top spot the rest of the way, even as Ron Silk closed in over the closing laps.
Tuesday’s win was the 13th at the World Series for Preece over the course of his career. Preece was particularly eager to get back to the front after a disappointing showing in Saturday’s NASCAR Whelen Modified Tour event at New Smyrna.